You've seen them everywhere- "The Snack that Smiles Back", a tiny goldfish with a smile that comes in almost all sizes and flavors. The classic goldfish, the Cheddar Goldfish, is usually a tiny cracker about an inch long and has about 140 calories per serving. The cracker also has vitamin a and c, and also is a source of calcium.
Campbell Soup, which owns the Pepprigde farm goldfish, has catered to the health craze as well- the goldfish can now be found in easy 100 calorie pouches, perfect for dieting and snacking. One of the newest goldfish is made with a healthier whole grain. This supports the Peppridge Farm title of being one of the first companies to support the total elimination of trans fats.
The company has also taken lengths to create a happy and healthy goldfish image- the commercials take place under a child's bed, where Fin (the main Cheddar goldfish) goes on innocent adventures with his friends. The same animators of Wallace and Gromit will be animating most of these commercials.
"The Goldfish brand is uniquely positioned to communicate positive messages to children," said Steve White, who spoke on behalf of goldfish. As well as it should- children are the main consumers of goldfish snacks.
It comes in more than 10 flavors, and some consistent ones are: original, cheddar, parmesan, pretzel, pizza, and whole grain. The more exciting goldfish flavors, such as Xtra Chedda, Xplosive Pizza, and Jalapeno cheese are available in selective goldfish locations.
But the most popular goldfish flavor remains the classic goldfish, the same one that has been around much longer than the others.
The goldfish brand doesn't seem like its going anywhere anytime soon, either.
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